A lot of people wonder if SEO is still worth it in this day and age. If this is a question you’ve been asking yourself then you’ll want to read on below, but first we should cover what SEO actually is.

SEO or search engine optimisation is the practice of improve a website or web pages visibility on the search rankings of search engines such as Google. It’s been around for quite a while now and seen a lot of evolution over time as search algorithms become more sophisticated.

SEO services can be a powerful tool for growing a business and can deliver significant benefits to your business – allowing it to grow and reach an audience that it might not otherwise reach. When done right, search engine optimisation techniques can dramatically improve the traffic to your website and can create new leads for your website. SEO still works and is a powerful tool for growth, that said it’s changed a lot and there are some misconceptions and just plain wrong ideas that are floating around about it.

Here’s what you should keep in mind;

Ranking for keywords

In the early days of SEO it was easy to rank for keywords. Nowadays, it’s a little bit harder than using a phrase over and over. Where you rank is not as straight forward as it used to be and it’s much harder to manipulate the rankings. Google at the end of the day has the final say in where you sit and there algorithm changes can have a big impact on where you sit. It’

Is it worthwhile to pay for it?

Group of SEO specialists working

If you’re wondering whether or not it’s a worthwhile investment for your business then the answer is yes – although you should consider the budget you’re putting into it. If you’re only putting a very small amount of money into each month then there’s a good chance that you’re seeing minimal impact for your SEO efforts, or even harming your position in the search rankings. Cheap quick fixes can cause serious damage to your ranking position, especially if you are using spammy links or cutting corners in other ways.

Do you have good content?

Does your website have good existing content? Are you posting information that is generally useful in your industry? Google and other search engines reward good quality content, and if you’re producing this through your SEO efforts then that’s great. If you’re not, then you may want to reconsider your current strategy.

Do you have a PPC campaign running?

PPC and search campaigns work great when approached strategically together. A holistic approach to digital marketing can be extremely powerful. A PPC campaign can support an excellent search campaign and likewise, organic results can help to propel a PPC campaign and get great results.

Is it the best use of my money?

It depends on your specific business needs and what your budget is. A smaller budget for a retail business may be better spent on a Facebook campaign but you may see a huge uptick in traffic with consistent search engine optimisation efforts in place.

So, is the practice still relevant?

Search engine optimisation still has an extremely important role to play in any digital marketing strategy and can give your business an impressive boost. In this day and age the online world is essential and organic results are one of the most powerful tools you have at your disposal, so it’s well worth investing your time and effort into. If you’re not sure whether it’s right for your business, why not consult with local providers?